Everyone’s talking about millennials! Everywhere you turn, there are articles and blogs about how millennials are somehow simultaneously the best and worst generation in the history of mankind. They’ve inherited a crazy economy with a destroyed housing market, and they can expect to start their careers with hundreds of thousands of dollars in debt. They’re either selfish or the most giving people you’ll ever meet.
Whatever you think of them, though, it’s clear that this new generation of young adults, from those coming out of college to those reaching their early thirties, represents an entirely new kind of consumer.
Thanks to the Internet and mobile technology, the world of business and commerce has changed immensely over the past couple of decades. And while the idea of social media marketing and other digital advertising efforts might be new to you, it’s all that millennials have ever known.
So, if you want to help younger customers and clients find your business, and if you want to really grab their attention, you’re going to need to understand the way they use technology and specifically target them in your marketing efforts.
GET SOCIAL AND ENGAGED
Today’s young consumers aren’t interested in the same kind of advertising and marketing that worked in the past. Thanks to their phones, tablets, and smart watches, they’re online all the time, and they want to connect and engage with the brands that they use.
When they’re interested in buying a product, they look for friends’ recommendations and reviews from other consumers online. They’re more likely to determine which brand they choose based on a post from a friend on social media than on a flashy advertisement. So, the more engaged you are with your followers on social media, the better success you’ll have getting millennials to find your business.
But don’t just focus on your Facebook page or your Twitter account. Check out the data available on the demographic you’re trying to reach and where they hang out online. More and more young adults are spending time on Snapchat and Instagram instead of Facebook and Twitter. Make sure that you have a strong presence on all of the social networks that your target audience uses.
MAKE SURE YOU SHOW UP IN LOCAL SEARCHES
More and more shoppers of all ages – but especially younger ones – are finding businesses through local searches on their phones or other mobile devices. Whether they want to find a good barbeque restaurant nearby or they’re looking for a shoe store that’s likely to have the latest trends at the best prices, they’re going to find what they’re looking for by whipping out their phones.
Local search depends on consistent representation of your business across your online presence. Make sure that your NAP (name, address, and phone number) information is consistent on your website, your social pages, and anywhere else you’ve listed your business. And, if you haven’t already, register your business with Google My Business. Google will use this listing and your other online presences to rank your business in local searches, and if all of your info is accurate, you should start getting more traffic, leads, and conversions from local searches.
With these two simple tips, you can help a lot more millennial clients and customers find your business and get to know you and what you do. If you focus on effective social media marketing and improve local search optimization, you may notice a big difference in your lead generation and sales numbers with younger consumers.