What do you think is the most limiting thing for any entrepreneur? Believe it or not, it’s not capital or opportunity. In fact, it’s much closer to home. Consider some of the most successful entrepreneurs in the world—people who’ve made millions and even billions of dollars starting and developing businesses instead of sticking to the 9-to-5. What do they all have in common? They all believed that they could do it, and they all kept believing in themselves throughout all of their struggles. That’s right—your negative beliefs could be your biggest stumbling block as an entrepreneur, and there are a few beliefs in particular that will limit your potential if you let them.


It’s true that you need to do some research before you start your own business. You need to find out if you have a market and how big it is. You need to figure out your production costs and other factors that will affect your bottom line, and you need to make sure that you’ve come up with something sustainable and that you have a great exit strategy.

Once you’ve done that, it’s time to move forward. If you wait until you’re “ready” to start your business, you never will. Believing that you’re not ready is a very common thing, but savvy entrepreneurs understand that they need to take the leap, even if they don’t feel 100% ready.


Thinking that you do not have time to start a business is a great way to keep yourself stuck in your job, never starting your business. Some of the best entrepreneurs in the world started their businesses when they were working full-time jobs and had families taking up their time, too. You have more time than you know—you just have to find those nooks and crannies of time and use them to work on your business. You’ll be surprised how much time you really have.


Anyone can be an entrepreneur. In fact, Daymond John has said many times that all kids are entrepreneurs; we just get taught to fit into a particular system and not to think as entrepreneurs as we grow up. Believing that you’re not the entrepreneurial type will prevent you from doing things that are absolutely in your grasp if you are willing to take a risk and believe in yourself.


You don’t have to understand the exact mechanisms of how something works to come up with a great concept. If you have a great idea for a product or service, chances are very good that you’ll be able to find people to work with you who can turn your idea into reality. There’s nothing wrong with being a leader and a concept person if you follow through and find the right people for the nuts and bolts.


Just like you’ll never be 100% ready, there will never be a “perfect” time to start a new business. However, if you have a great idea that has a market, then there’s no time like the present. Believe in yourself and your idea, put in the work, and the timing will work itself out.

These five beliefs have stopped innumerable people from starting their own businesses, but they don’t have to stop you. In fact, if you can kick these beliefs to the curb, you’ll be one step closer to getting your business off the ground and proving that you are ready and that you can do anything you set your mind to.

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