If you’re just getting started in the entrepreneurial world, it can be more than a little bit intimidating. Daymond and other entrepreneurs know what it’s like to start with just about nothing and then decide to put yourself in a lot of debt, all on the bet that your hard work is going to pay off. It’s not easy, especially when you approach it the way you’ve been taught your whole life to approach business, your job and everyday tasks.

Basically, starting at a very young age, you were taught that you would need to go to college, get an entry-level job, work hard and work your way up. That’s just what people do, right? Wrong. The problem is, though, that you have to de-program your brain from years and years of thinking that way. You have to change your perspective. If you can do that, you’re going to be a much better entrepreneur and business leader. Here are a few tricks that have helped me over the years…


This first one seems simple, but it takes a lot of practice. You’ve been told that you can’t start a business without any experience or the right degree. You’ve been told that you can’t make it in whatever field you want to pursue, and you’ve definitely been told that you can’t just skip line and start your own business without years of managerial and executive experience.

Well, actually, yes you can. If you truly believe that you can do this, then you’ll find the time to work on your business plan, to find and connect with valuable people in your industry, to create pitches and approach investors and to do everything you need to get your business off the ground. All of that starts with telling yourself (and everyone else), “Yes, I can,” on a regular basis. In the morning say it in the mirror, and in the afternoon say it to your naysayers’ faces. Just keep saying it, and you’ll start to believe it more and more.


Next, stop taking things for granted. Look at every aspect of your life and your business with a critical eye, and look at every way that you can improve them. When you were working in the 9-to-5 world, you stopped for coffee on the way into the office because it was part of your routine. Now it’s time to build a new routine with purpose behind every move you make. Instead of stopping for coffee and wasting $5?8 every morning, buy a French press and make high-quality, high-octane brews at home to drive your day.

Then, take a look at your business and how you’re approaching your launch and growth. What are you taking for granted? What are you doing just because it’s always been done that way? You don’t have to reinvent the wheel, but it pays to look critically at why you do things the way you do, and how you can improve that.


Finally, being an entrepreneur is all about connecting with people and building them up. The more you build up your industry connections, the more they’ll want to build you up. The more people see you as a positive representation of your brand and your business, the more they’ll want to support your efforts. From your employees to your customers to the person who hands you your newspaper, you might be surprised at what you’ll find when you start looking for and seeing the value in everyone you meet.

Follow these tips, and you’ll find your overall perspective will start to shift. Before you know it, you’ll be thinking like an entrepreneur twenty-four hours a day.

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