Time is a precious commodity. Whether you’re running around taking your kids to soccer games and gymnastics practice after work or you’re working overtime, hitting the gym five days a week, and trying to keep up with housework, you never seem to have enough hours in the day. But, somehow, you do find time for the things and people that are most important to you, right? Well, believe it or not, you can find (or make) the time you need to create and build your brand. Here are a few of the best tips I’ve found and used to make more time, even when I was completely booked.
WAKE UP 10 MINUTES EARLY
It might not seem like much, but you can actually get a lot done in ten minutes, and if you do this six days a week, you’ll have a whole extra hour of productive time every week. Just get up ten minutes early, make yourself a cup of coffee and/or some breakfast, and take care of a few small things. You can use this time to write some social media posts or answer an email or two. It all adds up over time.
WORK ON YOUR BRAND BEFORE YOU TURN ON THE TV
I get it. When you get home from work, you’re drained. You feel mentally exhausted from spending hours and hours at the office, not to mention the time you spent fighting traffic to get there and back. When you feel this way, the TV is a huge temptation, and Netflix is always there for you. Unfortunately, as soon as you turn on your television, you’re stuck. I’m not judging—I’m speaking from personal experience. You sit down to watch twenty to thirty minutes of a show, and before you know it, two hours have passed and you’re still watching.
There’s nothing wrong with unwinding a little and watching some TV, but it won’t help you achieve your goals. So, instead of putting off work until after you’ve watched your favorite show, record that show and watch it later. Grab a healthy snack, set yourself up at your desk or at the dining room table, and get to work for an hour or two before you let yourself clock out for the day.
WORK ON YOUR BRAND OVER YOUR LUNCH BREAK
You have a lot of time that you’re not using right now. One of the biggest chunks of time that you can devote to your brand is your lunch break while you’re at work. Even if this means sitting in your car and eating while you work on your tablet or laptop, it’s going to be worth it. And, while you’re at it, look at how you can use the other nooks and crannies in your day.
Do you have a long drive to work? Get yourself a voice recorder and use that time to dictate notes and organize your plan for the rest of the day. Can you take public transit instead of driving? Use that time to brainstorm or work on your business plan. Do you have to wait for your kids during soccer or dance practice? Take your tablet with you and get some work done while you’re waiting.
Basically, look at every free moment in your day as an opportunity to build and grow your brand. If you have your phone or tablet with you, you can do a lot of work in those stolen moments, and you’ll have your brand up and running before you know it.