By M. “Gonzo” Gonsalves
You can tweak your business’s products or services until you feel they’re among the absolute best in your specific sector, but I’m here to tell you that you’ve still got one more vital ingredient to include in your business recipe: exemplary customer service. We are here to provide you with a few tips on why your customers are more focused on how you sell and less on what you sell.
IT’S A DIRECT REFLECTION OF YOUR BUSINESS PHILOSOPHY
Just as the general state of your home can be viewed as a representation of the current state of your life, the same is true of how you treat your customers. Propping your products or services up more than you prop up your customers could send the unintentional message that you care less about your customers and more about making money. Rather than telling consumers how great your products are, let them decide that for themselves while you focus more time and attention on taking care of the potential lifelong advocates of your company.
CUSTOMER SERVICE STICKS WITH CUSTOMERS
Have you ever found yourself going back to a restaurant again and again more for the impeccable service and less for the food? I know I have, and the same is undoubtedly true when it comes to buying from certain companies. The way you treat your customers lingers with them like smoke long after they’ve left your building or website with their purchase. Put your focus on high quality customer service to leave a pleasant taste in the consumer’s mouth rather than the taste of curdled milk.
LET CUSTOMERS KNOW WHO YOU ARE
Taking care of your customers is a simple and oh-so-very effective way to let them know you care. Just like opening doors for people, being a good host/ess, and paying attention when people speak are all displays of good manners and caring, the same holds true of going to every imaginable length to see to it that customers feel like royalty when shopping with you.
And don’t just assist your customers when they’re with you “face-to-face.” Use social media to keep up with individuals who are interested in following your business, share images online of your company culture so customers can put faces to the individuals helping them, and share educational articles or bits of news about your industry.
IMPROVE YOUR MARKETING WITHOUT MARKETING
Marketing is another essential aspect of a successful business. Rolling out the red carpet for potential business advocates is a surefire way to encourage them to share their experience with friends and family. I’m sure you know all too well how easy it can be to bring a business crumbling down to its foundation with a single social media post about a bad experience. Doing your part in ensuring people have nothing but good things to say about your company boosts your marketing signal and improves your reputation. Even better, this is marketing you don’t have to pay for.
Never neglect the power of superior customer service and treating customers more like family and less like numbers. Those customers are the lifeblood of your business and the key to your success.